POSTED: November 24th 2023
In the midst of the frenzied consumerism associated with Black Friday, this contemplative short film, titled 'Une Narration de la Source,' offers a poignant antidote. It immerses viewers in the serene and reflective world of a shepherd who lives in the picturesque valleys of Parc Mercantour during summer. The Merino sheep he herds are part of the "Circle de Qualitè" which supplies the wool for our upcoming products.
As a label committed to shifting focus away from consumption and back to things that matter most, this film serves as a statement against theever faster quest for newness . It invites viewers to explore themes of stewardship, the power of nature, and the profound peace found in the shepherd's life, contrasting the whirlwind of consumption with a harmonious and meaningful existence.
Through unscripted footage and the shepherd's own reflections, the film encourages viewers to reconsider the true sources of value and offers a meditative journey into the heart of the mountains, highlighting the intrinsic bond between humanity and the natural world.