A flock of Merino rams roaming free at the Congi Station

Transparency: Not a Gimmick But a Solution

In today's fast-paced world, we often forget the importance of being conscious of our choices and how they impact the world around us. When it comes to clothing, we tend to overlook that the garments we wear are the sum of its parts. Every step in to chain plays a significant role in creating a product that is made with respect for all life but looks good and feels comfortable at the same time.

The product we make could not exist without transparency. For a garment to become food for new products and plants, the role and actions of each link in the chain has to be known. It is through transparency that we can create healthy circular products, instill the value back into the clothing we wear and create a platform for individuals to make an informed decision.
Freshly shorn Merino fleece is sorted by quality at Congi Station

A one of a kind Cradle to Cradle Certified™ yarn


Almost 150 years ago, Giuseppe Botto established his wool mill at the foothill of the Italian Alps in Valle Mosso, Biella. Now, in their fourth generation the family runs the company with great care and attentiveness to the challenges of the future. As the family puts it: “Research is our philosophy of life and the beginning and the end of each collection.”

Over the past decade this philosophy has translated into an effort that created a chain from sheep to yarn that is run according to Cradle to Cradle Certified™ requirements, the industries most rigorous certification. Vertical integration of their Made in Italy operation and long term partnerships with the sheep farms have a been the key to their success.

It currently is the only mill in the world that has achieved a Cradle to Cradle Certified™ Gold status for woollen yarns. A testimony of their dedication to create a better world for future generations.

A tale of european heritage and craftmanship

Merino d'Arles

The Merino d'Arles wool has its roots in the ancient transhumance practices of Southern France, where herds are moved seasonally between the lowland and highland pastures. This age-old rhythm, upheld by the "Circle de Qualité"—a dedicated group of around 70 breeders and 100 shepherds.

The Merino d’Arles sheep produce a wool that is robust yet soft, bearing a thicker diameter of 21 microns with a remarkable natural crimp factor that lends itself to superior insulation properties.

Thanks to the efforts of the "Circle de Qualité" the wool not only exemplifies superior insulation and resilience but also carries with it a deep connection to the land and traditional pastoral life.